Social Media Marketing Trends in 2022
We discussed ideas for social media marketing in 2022; now it’s time to learn about social media marketing trends in 2022 so that you can put your ideas to the greatest possible use.
Wondering what the next big thing in social media marketing will be? Social media users have a lot to look forward to in 2022, including new and improved apps that’ll help them save time, improve their lives, and stay more connected. For business owners, here’s a snapshot of what you need to know.
The Rise of Messages Versus Calls for Social Media Marketing
How about we kick off our best social media marketing trends for 2022 with a prediction that’s bound to come true: private messaging platforms will be dominating everything.
If you’re not investing in customer care yet, consider yourself late to the party because now is the time for brands to start thinking about how they can better take advantage of messaging platforms.
The number one reason for this is that users are saying goodbye to phones in favour of social media when it comes to contacting companies for customer support.
Social media has become a direct line to brands and companies, which means that their social media pages should be monitored around the clock.
Long-Form Video Will Be Long Gone, Except on YouTube
In 2022, social media users will almost completely abandon long-form videos in favour of short-form clips. Why? For a lot of reasons, but mainly, users are starved for time, which means that they’re not likely to invest in watching lengthy videos when shorter clips will do. Also, most people care more about getting the gist of information rather than getting all of the details.
Another issue with long-form video is that there really isn’t a large volume of platform that specializes in it. While social media networks like Facebook and Instagram offer long-form videos, they don’t specialize in it. Brands will need to consider this fact when coming up with their social media content strategy.
YouTube is an exception to the rule, even in 2022. That’s because it’s the only video platform that specializes in long-form video. Users will continue to upload long videos on YouTube as a matter of tradition, but other social media networks won’t have them as much anymore.
So, in this environment, short-form videos will be more prevalent than long-form ones.
Shoppers Will Want to Buy Your Items Straight From Social Media Marketing platforms in 2022
Social media is also becoming a bigger part of people’s lives and their purchasing decisions, which means that customers will be looking to make more purchases through social media.
Social media platforms like Facebook, Instagram, and Pinterest offer users new ways to shop that don’t involve leaving the platform.
One example is “buy” buttons that allow people to make purchases without ever leaving their feed or needing to search for a brand’s website. Social media users are also starting to scan products in their feeds for discounts and coupons.
These are just some ways that purchasing is becoming easier for users, which means that they’ll be looking to brands to offer them even more convenient buying experiences.
Outsourcing Creators to Help Brands With Engagement
If you’re looking for some inspiration on how to make your social media accounts more popular, then look no further than influencer marketing in 2022. Social media has evolved into a new way of advertising that involves partnering with influential people who have large audiences on social media (using features like TikTok’s Creator Marketplace, Instagram’s Branded Content Ads, Instagram’s Collabs, and more).
By partnering with influencers, brands are able to leverage more visibility and reach than they would on their own social media accounts. Social media users also love influencers because it allows them to feel more connected to the brand they love. Because of this, influencer marketing is likely to grow even bigger.
Businesses are also increasingly looking to “outsource” responsibility to creators and influencers, so you should keep this in mind when they’re considering how best to engage with your audiences.
Need help connecting with an influencer for your business? Get in touch with us for assistance.
A Big Portion of Advertising Spend Will Be Allocated to Smaller Networks
In 2022, the most important social media networks will be small, independent social media sites. Major networks like Facebook, Instagram, and Twitter might seem like a great place to advertise, but they’re also crowded spaces that require a lot of advertising spend to get visibility. Not to mention, users significantly suffer from ad fatigue.
Because of this, brands are going to begin investing in smaller networks. These networks might have smaller user bases, but they’re more niche and don’t suffer from the same ad fatigue that users experience on larger sites. Brands will be able to connect with their audiences in different ways on these platforms because there are fewer ads for them to wade through.
Ready to nail your social media marketing strategy in 2022?
So, what does this mean for you? It means planning from now.
What kind of social media content might your audience want to see next year? How can you get them interested in what you have to say? How will the move from long-form video to short-form affect your strategy?
Brand awareness, community building, and engagement are all still going to be very important social media trends in 2022. But brands are going to have to adapt their strategies to fit with audiences’ needs if they want to succeed.
Social media marketing is about more than just creating content and sharing it on the internet – brands have to keep evolving or risk being left behind.
Let’s be honest, there is A LOT of work involved to do all of this well. Some is best done by you as the business owner, some by your team, but some is best outsourced to a social media content agency. Spend your time on the most important tasks and delegate the rest.
Have an amazing finish to 2021 and we wish you all the success in the world (and on social media) in 2022!
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If you have other awesome social media content ideas for 2022 we would love to hear them too. As business owners let’s support each other so we can all enjoy success.