Branding & Brand Management

brand positioning and brand story are the beginning
What is branding?

Build your brand’s strong foundation with a leading Branding Agency in Thailand

From the Ground up. Solid from the Core.

As a branding agency Thailand, we put emphasis on this critical foundation of any marketing & communications plan and activities. Brand positioning and communication stories are the starting points of the Marketing Lifeline; which includes:

Realistic, Effective, and Communicative:

  • Consultancy
  • Branding Positioning
  • Brand Strategy
  • Brand Promise
  • Brand Architecture
  • Brand DNA
  • Brand Archetype
  • The customer experience from brand experience
  • Brand storyline
  • Consumers’ insight

Bring it to Life:

  • Naming
  • Brand Personality
  • Tone of Voice
  • Logo creation
  • Brand identity/ corporate identity
  • Intelligent creatives



Sample Branding & Brand Management Work

Other Services


marketing consulting marketing consultancy
Marketing Consulting & Communication Services
Public Relations
Influencer 1
Influencer Marketing
Social media service
Social Media, TikTok Marketing & Entertainment Commerce
AI digital
Digital Marketing


What is Branding & why we need it?

Many have mistaken Branding for something that can be visually experienced, while branding actually is key to connecting consumers to the products or services that the brand has to offer. Good branding builds relationships, create recognition and memorable impression and most importantly correct expectation.  Once all of those intangible elements are in place, trust is created and in turn leads to brand loyalty and profitability.

What is Brand Positioning?

Think of brand positioning as a filing system, but in your consumers’ minds.  Kotler defined brand positioning as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”.  To be there, to be remembered, to be on top of mind, the consumers have to be able to differentiate the brand’s unique selling points from competitors and perceive the brand in the way that we intend them to.

Successful branding in Thailand is a crucial component for your business to shine. It goes beyond just telling a story; it’s about crafting the right narrative and brand elements that truly resonate with your target audience. While effective branding can attract new customers and generate short-term revenue, it also fosters lasting customer loyalty, ensuring the sustained well-being of your enterprise.

PaM++ is led by founders and management who are seasoned brand consultants in Thailand. With our extensive expertise and experience, our team is dedicated to forging a brand identity that will firmly establish your presence in the market. From defining the Brand DNA and Brand Archetype to shaping brand positioning and crafting brand identity, we guide you through a seamless and impactful brand development process.

The importance of Logo & Brand Identity?

Logo and brand identity gives your brand a personality, and it also tells the brand story without saying a word.  Hence, good logo and brand identity must be created based on brand DNA, brand values and brand personality.  They support the entire storytelling process; taking the consumers to next level of experiencing and recognizing the brand.

What makes PaM++ different from other Branding Agency

We take pride in being strategists first and implementers second.  We believe in creating a strong foundation of the brand.  We never jump into the ‘quick fix’ solutions or actions randomly, as they are not only short-lived, but also not wise use of marketing budget. Long term goals must be met as well as short term ones, and they must have different facets to them.  Awareness could be the number one goal of marketing, but we always take a step further and ask, “how does that awareness lead to conversion and brand penetration?”.  We never stop at “good enough”.

Over the years, PaM++ has solidified our status as the go-to name for branding in Bangkok, collaborating with some of the country’s most renowned businesses. Our team approaches each new challenge with unwavering passion, ensuring the delivery of the desired results, thereby securing our reputation well into the future. We prioritize setting achievable targets, providing branding materials that not only look great but also offer practical elements for long-term use by your marketing team. Explore our comprehensive range of brand services above.

In addition to branding, PaM++ boasts a team of marketing experts dedicated to enhancing your business’s revenue. We harness the potential of various marketing communication services, including the impactful reach of social media and influencer marketing, to boost your visibility. Our public relations team also plays a pivotal role in maintaining a positive relationship with your target audience amid the ever-evolving landscape of digital marketing activities.