Service

• Branding for Pre-Opening and Marketing Communications Consultancy
• Public Relations after opening

Situation

• Peggy’s Cove was created to be the leader in accommodation in Chantaburi with the design, concept, amenities, product quality as well as the premium price point. The owners were not certain if the direction was viable.

Strategy & Action

• What would best reassure owners better than a tangible solution? We consulted and assured client that solid branding foundation will communicate the right messages to the type of customers that they actually wanted, at the desired price point because of the ‘experience’, not just a ‘stay’. Entire branding process was done from the story, the reasons to buy and making sure that Peggy’s Cover Resort’s brand and product positioning stays intact through several of Marketing Communications channels including our Public Relations services.

Outcome

• We aimed to make Peggy’s Cove Resort a ‘destination’ of Chantaburi, a must-visit whether to stay or not, and it has become that since opening.   As we planned, Peggy’s Cove is also perceived as a brand who tells stories of Chantaburi.  Hence, the catch phrase, “Chantaburi has stories, and we’re telling them.”

Service

• Re-Branding Process & Brand identity.

Situation

• Magic Years International School was going through a major growth process where they were moving to a bigger location and added more grades to the their curriculum.  They needed to revamp their entire perception of being just a kindergarten.  It was a sensitive time, hence they reached out for professional help to smooth in the process.

Strategy & Action

• Rather than just applying just a new logo and new brand identity, PaM++ applied a brand positioning strategy in order to ensure that the current parents feel good and understand the changes and continue to support while the potential parents take in the credibility and the selling points of Magic Years. We created a touching story, not just graphics work.

Outcome

• Magic Years International School successfully moved and launched their new branding and the enrollment rate has reached expected goals. They also took the branding process and expanded further on their communications strategy, of which helped greatly with the awareness of their growth.

Round 2:

• As Magic Years International School had grown further since its original re-branding, they decided to rename the school MYIS in order to convey a more grown-up image.
• They once again contacted PaM++ to assist in translating their intent into a revised logo and brand identity. PaM++ assisted and fulfilled their objectives in :
  • Retaining the core brand identity’s mood & tone
  • Retaining warmth and the community values of the brand
  • While providing a more mature take on the logo
  • While providing a rationale that can be explained to their audiences of the transition of the logo rather than a “change”

Service

• Pre Opening/Opening period : Branding, Digital & Public Relations

Situation

• Lub d brand was looking to launch its latest hotel in Koh Samui, one of which would be the benchmark for other Lub d’s future properties – a new concept in addition to its famous Hostel concept.

Strategy & Action

• In order to not disvalue the overall hostel strength of the brand, we steered away from labeling the new hotel as a hotel type e.g. Boutique, full-scale, etc. but rather we branded it with our own new definition of the property “social hotel” and build brand story around it.
• PaM++ dictated the direction of Social Media to reflect on the brand positioning of a social hotel with personality, tone of voice, target audiences and allocated the budget accordingly all of which were supported by media fam trips. All were done to ensure that the newly open hotel captured both international and domestic target groups.

Outcome

• Lub d Koh Samui Chaweng Beach quickly established itself as the hotel that ‘fills in the gap’ between the luxury hotel and the B&B or budget accommodation.
• It established personality that makes it and its on premise beach club the new hang out place for locals and tourists alike.
• Met budget during first month of opening and social media has become a booking channel and booking inquiry channel.

Service

• Pre-Opening Branding & Marketing Communications Consultancy
• Ongoing Marketing Communications Consultancy

Situation

• Cape Dara Resort Pattaya was the first of its Group to become the luxury 5-star resort; hence the owning company and management looked for professional assistance in ensuring the opening was not only effective but long standing.

Strategy & Action

• Since Pattaya was very competitive at the time and also with the “sin city” image, but Cape Dara had several selling points that could literally differentiate it.  Hence, PaM+ created a solid branding solution that in turn resulted in strong marketing communications direction and content management as well as positioned Cape Dara as the Resort that reflected the ‘tranquility of yesteryears”.  PaM++ went on to consult the Marketing Communications team to implement the Pre-opening and Opening strategic plan to success.

Outcome

• Cape Dara Resort Pattaya is now one of the top hotels in Pattaya City which gained a lot of attention from the media, the public as well as movies and events industry.  To this day, it holds strong its reputation of great story and standards originally built during pre-opening phase.