Service

• Branding & Positioning
• Public Relations
• Social Media

Situation

Mahanakorn University of Technology (MUT) sought our expertise to amplify its presence and promote its new international campus. Lacking previous public engagement, the university aimed to connect with current students and potential ones using selected channels for communication. Our comprehensive strategy encompassed Branding & Positioning from the beginning in order to ensure solid Public Relations and Social Media implementation.

Strategy & Action

• Conducting a brand and positioning exercise, we highlighted MUT’s unique strengths for specific target audiences, including students, parents, government officials, international students, and partners.
• Our public relations approach involved press conferences, news releases, CSR activities, reviews, interviews, and collaboration with influencers to create excitement around MUT’s strengths.
• Leveraging Social Media, we showcased MUT’s accomplishments, awards, and campus events for credibility and utilized strategic ads to drive enrollment growth.

Outcome

• Our PR efforts earned acclaimed positioning of MUT as a progressive university breaking traditional norms and enhancing its brand image with strategic PR activities.
• Remarkably, the year’s enrollments doubled compared to the previous year, thanks to targeted content, precise audience targeting, and effective social media strategies.
• The obvious outcome mentioned above are there; both the awareness, the heightened media attention, the reception by the public as well as the real and solid enrollment numbers. However, our project was more than that. it lays a strong foundation for MUT to continue with this success and achieve longer term of being one of the top recognized universities.

Service

• Public Relations

Situation

Expedia sought to partner with a dedicated public relations agency in Thailand to execute their annual strategic plan and deliver key messages effectively. They engaged our services to ensure widespread awareness and successful PR outcomes.

Strategy & Action

• In close collaboration with Expedia’s regional office in Singapore, we comprehended their PR objectives for the Thai market. Aligning with their goals, we devised a comprehensive 12-month PR plan encompassing media roundtables, interviews, press conferences, press releases, and market research.

Outcome

Our strategic PR efforts exceeded expectations, generating significant public relations value and garnering widespread attention on social media platforms. Expedia received extensive coverage in the Thai market, effectively disseminating their desired key messages in a timely manner. Impressed by our performance, Expedia has continued to entrust their PR initiatives to Pam Plus Plus for several years, forging a successful and ongoing partnership.

Service

• Branding & Brand Management
• Consultation
• Public Relations
• Digital Marketing

Situation

Building upon the triumph of The Salil Hotel Sukhumvit 57- Bangkok, the hotel sought to replicate its success in the Riverside area. PaM++ was tasked with expanding the concept and establishing a strong foundation to ensure success continuity while adapting to the new location.

Strategy & Action

Our strategy involved staying true to the brand DNA while reimagining the Concept Living Space concept to make it more evident and appealing.

• Leveraging Brand DNA: We emphasized the importance of maintaining the essence of the brand while embracing the evolution of the concept.
• Expanding the Concept: Our team reimagined concept, devising strategies to take it a step further and make it more apparent.
• Enhanced Branding & Standards: We created cohesive branding guidelines that extended across both software and hardware to provide a consistent experience.
• Comprehensive Marketing Communication: Preparing for the launch, we developed various marketing communication strategies to effectively convey the hotel’s unique offerings.
• Unwavering Brand DNA: During implementation, we ensured that not only the hardware reflected the concept but also that all associates delivered the distinct services, preserving the brand DNA.

Outcome

The hotel’s opening was a resounding success, marked by impressive occupancy rates and heightened awareness. However, we view this as just the beginning, as the brand DNA continues to grow and new enhancements are consistently added to the hotel.

Service

• Social media
• Influencer Marketing

Situation

Don Asado, renowned for its Argentinean-style barbecue in Bangkok, faced a lull during the COVID-19 pandemic. To revitalize the business, the owners sought marketing assistance to attract new customers, engage loyal fans, and increase revenue.

Strategy & Action

• Our strategic journey began with a branding session, rekindling Don Asado’s unique identity. Given budget constraints, we relied heavily on social media and collaborated with selective influencers to promote the brand effectively.
• With a focused approach, we curated appealing content and maintained a consistent tonal voice to captivate the target audience. Specific targeting on social media maximized impact and engagement.

Outcome

• Our efforts resulted in significantly heightened awareness among both Thai customers and foreigners residing in Thailand. Don Asado swiftly became a must-try, word-of-mouth steakhouse, attracting diners any day of the week.
• The restaurant’s popularity soared, with near-full bookings consistently, showcasing the triumph of our strategic social media campaign.

Service

• Pre-Opening Branding & Marketing Communications Consultancy
• Ongoing Marketing Communications Consultancy

Situation

• Cape Dara Resort Pattaya was the first of its Group to become the luxury 5-star resort; hence the owning company and management looked for professional assistance in ensuring the opening was not only effective but long standing.

Strategy & Action

• Since Pattaya was very competitive at the time and also with the “sin city” image, but Cape Dara had several selling points that could literally differentiate it.  Hence, PaM+ created a solid branding solution that in turn resulted in strong marketing communications direction and content management as well as positioned Cape Dara as the Resort that reflected the ‘tranquility of yesteryears”.  PaM++ went on to consult the Marketing Communications team to implement the Pre-opening and Opening strategic plan to success.

Outcome

• Cape Dara Resort Pattaya is now one of the top hotels in Pattaya City which gained a lot of attention from the media, the public as well as movies and events industry.  To this day, it holds strong its reputation of great story and standards originally built during pre-opening phase.

Service

• Pre Opening/Opening period : Branding, Digital & Public Relations

Situation

• Lub d brand was looking to launch its latest hotel in Koh Samui, one of which would be the benchmark for other Lub d’s future properties – a new concept in addition to its famous Hostel concept.

Strategy & Action

• In order to not disvalue the overall hostel strength of the brand, we steered away from labeling the new hotel as a hotel type e.g. Boutique, full-scale, etc. but rather we branded it with our own new definition of the property “social hotel” and build brand story around it.
• PaM++ dictated the direction of Social Media to reflect on the brand positioning of a social hotel with personality, tone of voice, target audiences and allocated the budget accordingly all of which were supported by media fam trips. All were done to ensure that the newly open hotel captured both international and domestic target groups.

Outcome

• Lub d Koh Samui Chaweng Beach quickly established itself as the hotel that ‘fills in the gap’ between the luxury hotel and the B&B or budget accommodation.
• It established personality that makes it and its on premise beach club the new hang out place for locals and tourists alike.
• Met budget during first month of opening and social media has become a booking channel and booking inquiry channel.

Service

• Re-Branding Process & Brand identity.

Situation

• Magic Years International School was going through a major growth process where they were moving to a bigger location and added more grades to the their curriculum.  They needed to revamp their entire perception of being just a kindergarten.  It was a sensitive time, hence they reached out for professional help to smooth in the process.

Strategy & Action

• Rather than just applying just a new logo and new brand identity, PaM++ applied a brand positioning strategy in order to ensure that the current parents feel good and understand the changes and continue to support while the potential parents take in the credibility and the selling points of Magic Years. We created a touching story, not just graphics work.

Outcome

• Magic Years International School successfully moved and launched their new branding and the enrollment rate has reached expected goals. They also took the branding process and expanded further on their communications strategy, of which helped greatly with the awareness of their growth.

Round 2:

• As Magic Years International School had grown further since its original re-branding, they decided to rename the school MYIS in order to convey a more grown-up image.
• They once again contacted PaM++ to assist in translating their intent into a revised logo and brand identity. PaM++ assisted and fulfilled their objectives in :
  • Retaining the core brand identity’s mood & tone
  • Retaining warmth and the community values of the brand
  • While providing a more mature take on the logo
  • While providing a rationale that can be explained to their audiences of the transition of the logo rather than a “change”

Service

• Branding for Pre-Opening and Marketing Communications Consultancy
• Public Relations after opening

Situation

• Peggy’s Cove was created to be the leader in accommodation in Chantaburi with the design, concept, amenities, product quality as well as the premium price point. The owners were not certain if the direction was viable.

Strategy & Action

• What would best reassure owners better than a tangible solution? We consulted and assured client that solid branding foundation will communicate the right messages to the type of customers that they actually wanted, at the desired price point because of the ‘experience’, not just a ‘stay’. Entire branding process was done from the story, the reasons to buy and making sure that Peggy’s Cover Resort’s brand and product positioning stays intact through several of Marketing Communications channels including our Public Relations services.

Outcome

• We aimed to make Peggy’s Cove Resort a ‘destination’ of Chantaburi, a must-visit whether to stay or not, and it has become that since opening.   As we planned, Peggy’s Cove is also perceived as a brand who tells stories of Chantaburi.  Hence, the catch phrase, “Chantaburi has stories, and we’re telling them.”