Marketing Consultant vs. In House Marketing

marketing consultant blog part 1

Why should I hire a Marketing Consultant?

If you’re contemplating whether to hire a marketing consultant or to implement marketing on your own, PaM++ is here to remind you that what you need to know is not only “why you should” hire a consultant, but also how hiring one benefits your company, be it long term or short term. Think about what you can learn and improve on by interacting and engaging with them. Then, you can evaluate your choices.

What is a “marketing consultant”?

in short, he or she is a professional marketer that can and will take you and your business to the next level of marketing competency. They assist in analyzing, improving, and fulfilling your weak links so that your online and offline marketing plan becomes a perfectly strategic one that in turn helps your brand to not only communicate with the customers better but also win them over.

As well put by  Marketing Consultants work with companies to create and implement marketing strategies and help create a detailed marketing plan, determine a business’s marketing message, and identify the appropriate marketing mix to get the message out to the target market. Most consultants are also involved in implementing the marketing strategy. They often help monitor results and tweak campaigns as they go to ensure that companies get the best results from their marketing efforts.

4 reasons to start appointing a marketing consultant

1.      Marketing consultant = Marketing Expert

They are surrounded by marketing strategies, marketing trends, and all kinds of marketing execution.

They live, they forecast, they see opportunities in creating marketing strategies and plans for various kinds of products and services; enabling them to be able to analyze the results, let alone solve problems that come along the way. Hence, a marketing consultant is able to forecast and put the right strategy on the right brand with all this in-depth and most up-to-date know-how.

2.      A consultant saves you time

With the know-how and expertise in the field, planning and strategizing can be done quicker and more efficiently. This also means that you get quicker results from your planned marketing implementation.

3.      Marketing consultants link every part together harmoniously

Experienced and professional consultants have great partners and an extensive network of other experts in various fields; hence you benefit from the automatic connection through your marketing consultant. From SEO experts to architects, to business development, or even funding; you can rely on the fact that these partners have been screened by your marketing consultant and they can help you move your marketing activities faster, wider, and more creatively.

4.      A marketing consultant increases your marketing effectiveness

When starting a business, everyone knows that a big part of the investment is in marketing.

But do you know how to allocate the budget, what works, which strategy worked in the past, works now and will work in the future? How to reach different desired target groups with the same product that you have.

How to improve the ‘already-working-well’ marketing campaign. Save here, spend there? So many questions, right? A marketing consultant can help you put everything in a systematic approach both short and long term.

Now that you briefly know what a marketing consultant is, including the benefits of hiring one. The next blog will talk about how to see if you should hire one for your company or not.

Our marketing consulting services


Leave a Reply

Your email address will not be published. Required fields are marked *