World’s Most Admired Companies – Strong Branding Can Help You Follow Their Footsteps
Solid Branding helps your brand to differentiate and stand out from the rest.
It also brings on recognition from your customers, but the most important thing is that it brings in brand loyalty and repeat business.
In the year 2021, which brands captured the hearts of consumers and which brands we all shall take branding lessons from, this article has answers. A big thank you to Fortune.com for this article that we’re sharing with you today.
After a year in which humanity leaned more heavily than ever on tech giants—to connect, entertain, and even feed us in a time of isolation—it’s fitting that Apple, Amazon, and Microsoft hold the top three spots in Fortune’s ranking of corporate reputation. Apple, the premier personal-tech provider, tops the roster for the 14th year in a row, based on our poll of some 3,800 corporate executives, directors, and analysts. Elsewhere on our All-Stars list, companies that became even more essential during the pandemic were among the biggest movers. Streaming juggernaut Netflix returned to the top 10. Big-box giant Walmart (No. 11) and Target (No. 17) earned their highest rankings since 2011 and 2008, respectively. And chipmaker Nvidia, medical supplier Abbott Laboratories, and fintech pioneer PayPal each made their Top 50 debut.
2021 Ranking | Brand | 2020 Ranking |
1 | Apple | 1 |
2 | Amazon | 2 |
3 | Microsoft | 3 |
4 | Disney | 4 |
5 | Starbucks | 6 |
6 | Berkshire Hathaway | 5 |
7 | Alphabet | 7 |
8 | JPMorgan Chase & Co. | 8 |
9 | Netflix | 16 |
10 | Costco | 9 |
11 | Walmart | 18 |
12 | Salesforce | 10 |
13 | Nike | 13 |
14 | Southwest Airlines | 11 |
15 | Johnson and Johnson | 26 |
16 | FedEx | 15 |
17 | Target | 22 |
18 | BlackRock | 25 |
19 | The Home Depot | 21 |
20 | American Express | 14 |
21 | Procter & Gamble | 23 |
22 | Coca-Cola | 12 |
23 | Delta Air Lines | 19 |
24 | 3M | 29 |
25 | Marriott International | 17 |
26 | Goldman Sachs | 27 |
27 | USAA | 24 |
28 | UPS | 33 |
29 | Nordstrom | 20 |
30 | Unilever | 31 |
31 | Toyota | 30 |
32 | CVS Health | 38 |
33 | Accenture | 34 |
34 | Singapore Airlines | 28 |
35 | BMW | 32 |
36 | Visa | 36 |
37 | Merck & Co Inc | 49 |
38 | Nvidia | – |
39 | PepsiCo | 43 |
40 | Adobe | 47 |
41 | IBM | 35 |
42 | Abbott | – |
43 | MasterCard | 42 |
44 | Charles Schwab | 37 |
45 | Bank of America | – |
46 | Nestlé | 39 |
47 | Lowe’s | – |
48 | Publix Super Markets | 48 |
49 | Samsung | – |
50 | PayPal | – |