PR, PR, PR : tell me what you are

the term "PR" is so widely used that its definition varies from person to person [...]

Public Relations – Traditional vs. Digital

"Traditional public relations is dying, and it's all about digital PR". Really?

When to hire marketing consultants?

How do you know if you are one of the businesses that need to hire [...]

Marketing Consultant vs. In House Marketing

If you’re contemplating whether to hire a marketing consultant or to implement marketing on your [...]

What is Branding & Why?

Branding has long been mistaken or misunderstood for something that can only be visually experienced. [...]

Digital Marketing is now our Way of Life

Digital Marketing is making the world move at an even faster speed and has undeniably [...]

Covid 19 is here to stay, will you?

Businesses have fought and fought with the constant ups and downs for the past 18 [...]

Marketing Myth in Hospitality Industry

A holistic approach is the way to go, Integrated Marketing Communication ((IMC) or simply put, [...]

Public Relations to Earth

Where some PR professionals go wrong with hotel marketing and the most important asset for [...]

Hotel Consultant to the Rescue : Hotels VS. COVID

Covid-19 has affected everyone globally.  Tourism and hospitality industries have been hit over and over.